A technology brand house, not an agency.

We are not a services firm and not a consultancy. We are a brand house whose product is software. Services end at handover — a platform keeps running: every brand in the portfolio ships as a live, instrumented, revenue-producing product with its own engineering roadmap.

The group was founded in Riyadh in 2018 around a single conviction: a modern Saudi economy needs category-leading operators, not consultants. Eight years later, that conviction is a portfolio — MyTable running 14.7M+ reservations, QX unifying six restaurant products, WeTKT clearing tickets across eight cities, and four more.

We hold seven brands because holding sharpens taste. Cross-brand engineering, cross-brand payments, cross-brand marketing — but never cross-brand mediocrity. Every brand answers to one operating standard.